I worked at Posch Care as a Creative Lead, where I oversaw the company’s overall design and print direction. I managed all creatives across stores, digital platforms, and even conducted research for new products. During my tenure, I not only built the company’s branding but also elevated their social media presence. I redesigned and launched the sunblock packaging and successfully created and executed its campaign. Meanwhile, I also developed the branding for other products such as retinol, hand and foot cream, and moisturizers. It was a challenging role that helped me gain indepth expertise in print design. Grateful to Allah.